Hello Viewers,

Welcome to my blog, I would like to share with you a story.

Once upon a time a man was found daily crossing the Nigerian border to Cotonou carrying a big bag of sand on his bicycle as he rode along. The first day he passed by the customs officials, they stopped him and declared “Wetin you carry”. The man responded that he was carrying sand. Not satisfied, they searched the sand thoroughly looking for hidden treasures, to their amazement, there was none. Since sand was not a contraband item, they let him go.

This man however did not stop, he did this same thing everyday, and after 30 days of consistently searching and searching his bag, and discovering nothing, the custom officers were tired. In the desperation they called the man aside and told him that they were persuaded he was smuggling something, but whatever it was, he had beaten them consistently for 30 days. They begged him to share the secret with them, just for their own sake, that whatever it was, they were committing not to ever stop him. They just wanted to know, so they can at least stop talking about him so often. The man smiled, but only committed to share his secret if only they would put pen to paper and promise that they would not ever stop him. They agreed!

The man shared with them quite simply - “I have been smuggling bicycles!” :D

The Sand was nothing but a decoy, the real value that was moving across the border everyday was bicycles, and now that the boarder is open to him, he can now do the business full scale.

Funny isn’t it? But that’s the story of our industry. 

People are busy looking at the sand we all carry in the name of different products, but they rarely pay attention to the real value underneath our business. 

The bicycle in this case is the model - Network Marketing. Many people do not yet realize, but for the common man, I boldly declare, if you are not paying attention to this industry it’s because you do not know yet, that if financial freedom is a dream you have there are no other options for 99% of society. If you have a capital limitation, and have not been transferred wealth from your grand parents, this is an industry you need to pay attention to. The only unfortunate thing is that this industry is like gold mining! You many times have to dig through a lot of sand and rubbish before you ever strike gold.

Here are a few warnings that those in the industry must note!

 1. Network Marketing is the least understood, most misunderstood and most maligned business opportunity in the world.
 2. The greatest enemy of the Network Marketing industry are amateur Networkers. In an attempt to rubbish other companies that they should be promoting, they end up rubbishing the entire industry.
 3. The good thing about Network Marketing is also a bad thing about Network Marketing – It’s a level playing field for every entrepreneur. What this means is, everyone is seemingly qualified. This however allows all types of people come in as they are, but requiring serious training.

4. If the industry does not unite, we cannot sponsor the bill in the Senate giving the industry it’s firm place in Nigeria. If we don’t unite we can’t collectively put an end to Ponzi and Pyramid schemes masquerading as Network Marketing Companies.
What Network Marketing does is - democratize entrepreneurship. It creates a level playing field where literally, everyone is qualified. An entrepreneur sees a problem, and pulls resources together to solve it, Network marketing provides huge leverage in the resources to solve the problems that we see.